Look for the AI Label…

“Manufacturers of food and soap have long known that the best way to improve a product is to place a large “improved” sticker on the front of the box. Computer journalist Jim Seymour, amused by the proliferation of supposed artificial-intelligence products, has expanded that concept to the computer market by developing his own AI sticker (left), printed in yellow and designed to be stuck onto existing software packages.

PC Magazine, November 12, 1985, https://archive.org/details/PC-Mag-1985-11-12/